Today, I built a customer journey using Mailchimp to streamline email communication. From a warm welcome to engagement-driven follow-ups, this flow ensures every subscriber receives timely and relevant content.
📩 Welcome to the Journey!
This week, I completed an automated email flow using Mailchimp, tailored to create better engagement with new subscribers. The logic was simple but effective, using a sequence of if/then/else steps to guide the flow.
🧠 How It Works:
- When a contact signs up, they receive a welcome email introducing the brand.
- A 1-week delay gives space for engagement.
- Contacts are then split randomly (50/50) to A/B test two different follow-up emails — one with more product information and the other with a special offer.
- Based on engagement, each journey ends with a customized thank-you message or next-step prompt.
💡 Why This Matters:
Automated flows save time and make sure no potential customer slips through the cracks. They also let you test what works best — personalized content, timing, and offers — all of which help drive conversions and build relationships.
Feel free to view the journey snapshot here 👇
